top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Philadelphia
Art Director
Copywriter
Hiba Zahir
Copywriter
Strategist
Strategist
An interesting B2B campaign for Philadelphia who is mostly known for bagel breakfasts and around the house meals but is not the first option for bulk purchases by restaurant kitchens.
Challenge: Make Philadelphia the go-to choice for restaurant owners.
Insight: People love Philly and can recognize its taste.
Big Idea: Philadelphia is the quality standard customers crave.
—Young Ones 2025 submission—
bottom of page